Special Update: LA MicroLUX 2020

Due to COVID-19, LAMICROLUX has been postponed to June 27th and 28th, 2020. LAMicroLUX will take place Saturday, June 27 from 11-7 and Sunday, June 28th from 11-6. Over 30 brands will participate in the event, such as Grand Seiko, Nomos, Bell & Ross, Montblanc, Norqain, Perrelet, MiniMax, Laco, Out of Order, Celeste Watch Co., Twelf-X, Nat by J, Tsao Baltimore and more.

LAmicroLUX  is a two-day long free event featuring a range of micro-brands, independent brands and curated larger brands. The event is designed to bring watches, brands, brand owners, designers and fans together in a fun, approachable and engaging environment.  LAmicroLUX is free and open to the public. The event invites everyone from seasoned collectors, to people considering their first timepiece, to curious passersby to come in, take a look and talk watches. Get your free ticket at https://www.lamicrolux.com/

A Day at microLUX Chicago

Mark Bennett, operation director of Sangamon Watch Company and I drove three hours from Springfield and attended the microLUX CHICAGO exhibition which was a two-day free event and brought together independent and microbrand luxury watch brands, watch enthusiasts and industry insiders. microLUX CHICAGO was held at Artspace 8 in downtown Chicago this weekend. Thanks to the organizer and sponsors, microLUX CHICAGO was free of charge!

We were glad to see more than 30 brands and, in many cases, meeting the founders, designers and owners from all over the US, Germany, Singapore, Switzerland and other countries. We truly enjoyed seeing different designs and had great conversations with company founders and designers. I was very impressed by L&JR watches from Geneva Switzerland and decided to collect one! We also liked C-47 D-Day watches from TOCKR in Austin Texas and Ocean diver watches from TWELF-X in Singapore.

The event was very well organized. Hopefully we will showcase our own Sangamon timepieces at next year’s event.

Sangamon Watch Company is planning the 2020 Microbrand Watches Forum in Las Vegas on March 11, 2020. The Forum will focus on microbrand watch design and creation, branding, marketing, OEM/ODM manufacturing, quality control and compliance, social media influencing, logistics and other important issues.

If you are an owner or founder of microbrand watch company who is interested in participating or sponsoring the 2020 Microbrand Watches Forum, please contact Brian for more information, email at brian@SangamonWatches.com.

microLUX Chicago to be set October 18-19, 2019

After LAmicroLUX conference was successfully held on April 6-7, 2019, microLUX CHICAGO is coming to Chicago October 18-19, 2019. Admission is free. In addition to seeing over 35 boutique brands and, meeting the founders, designers and owners of microbrand watch companies, you will also have the opportunity to attend the American Watchmakers and Clockmakers Institute Build a Watch class.

The event offers free admissions, register at https://www.lamicrolux.com/tickets