How to Become a Brand Ambassador on Social Media?

A brand ambassador or influencer, is someone who increases awareness of a brand by representing a company and its products or services on social media. Ambassadors can earn cash and store credits, or even free merchandises from sharing product information with his or her community on social media.

Sangamon Brand Ambassadors promote Sangamon Watches brand and offer inspiration through their own personal stories of entrepreneurship and perseverance. In the same time, Sangamon Watches will promote its Ambassadors’ small businesses and success stories on the social media network.

In order to be considered for the brand ambassador, you have to

  • Have social media such as Facebook, Instagram, Twitter, YouTube, or a personal blog
  • Share your discount (tracking referral) code for friends and family
  • Create & submit original photos of you using our products
  • Endorse our brand respectfully and positively

As an ambassador, you will have many following benefits:

  • Receive up to 50% discounts on products
  • Receive Sangamon branded merchandise
  • Receive an exclusive discount referral tracking code
  • Get paid every referral sales when someone uses your referral code
  • Have the chance to share your business and story on our social media
  • Have an opportunity to be our watch model
  • To be invited to exclusive networking events

Sangamon Watches is also looking for YouTube product reviewers and bloggers as well as models! If you are interested in the Sangamon Watches ambassador program, please contact for consideration.

Sangamon Watch Company Announces the Official Launch of Their American Heritage Watches

(Springfield, IL) Sangamon Watch Company in Springfield, Illinois, announced today the launch of their American heritage brand to watch enthusiasts around the world. Founded in Central Illinois, Sangamon Watch Company was started by two international business travelers who often purchased luxury watches with little meaning behind them. The founders were motivated to combine high-quality watches for men and women with inspirational stories and at affordable prices. They visited the same factories that manufacture parts for many world-class brands and designed what they believe are the most inspirational watches in the USA.

“Sangamon Watches is designed to combine quality craftsmanship and historic inspiration in each of our unique timepieces. Every collection will be designed around a special inspirational story and come with a story card to further connect our customers with the story depicted by the watch,” said Tyler McKay, Founder & CEO of Sangamon Watch Company.

Inaugural Watch Collection

The inaugural watch called, “Lincoln’s River, is a symbolic collection inspired by a young Abraham Lincoln’s adventure on the Sangamon River. The inspiring Abe faced many hardships as a child, but the Sangamon River was a passage to a new beginning in his life. Lincoln’s River watches are laser engraved on the backside to depict Lincoln courageously guiding his flatboat down the Sangamon River in 1831. Highlights of the watch include a 42mm case made from surgical grade 316L stainless steel with a sapphire crystal glass that contains anti-reflective coating. The watch is powered by a Seiko NH35 automatic movement with 24 jewels and a 41-hour power reserve. Lincoln’s River Collection is part of the New Beginnings Series. The New Beginnings Series represents the launch of new endeavors that alters our path down life’s journeys. New Beginnings generates excitement in our spirits and propels us to be our best selves. Pre-sales are currently available on the official website and watches are expected to ship January 2020.

Behind the Name

Sangamon Watch Company is named after the Sangamon River, which runs from Central Illinois and feeds into the Mississippi River. The river was loved by Abraham Lincoln, whose family settled along the river when he was a young man. The Sangamon region was also home to one of the finest watchmakers in the United States- the Illinois Watch Company. Sangamon Watch Company’s employees work in the long shadow of President Lincoln feeling inspired by the region’s rich history. Their name, Sangamon, is proud to honor this tradition of excellence.

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5 Reasons why People buy Independent and Microbrand Watches

The rise of microbrand watches has grown significantly in the 21st century thanks to the popularity of e-commerce. Microbrand watches have many definitions and can be generally summarized as independent watchmaking businesses who sell fair priced wrist watches online directly to consumers with low annual production. Here is our list of why people continue to buy microbrand watches from lesser known companies.


Microbrands are very reliable as most founders of brands are inspiring entrepreneurs with similar passions and interests as their consumers. Microbrands are traditional shops and are fighting to succeed in this competitive industry so they can feed their family. Owners are not millionaires or large corporations and consumers respect that. The watches are usually assembled by the same factories that supplies the same parts or make quality products for fashion brands or well known brands. Most of the microbrand watches use good quality Japanese or Swiss made movements.

Maximal Value

Value is immediately thought of since microbrands always try to deliver ultimate value to their consumers. The name on the watch influences the reputation of the company. Owners must provide value to their customers since they know they are competing against larger, more established watch companies. Many brands also offer large discounts to their earliest backers either through Kickstarter or during Preorder sales to show gratitude to their first supporters.


Watches are priced fairly and typically remove the middlemen such as watch retailers or wholesalers. Companies have less overhead and sell directly to consumers online. This allows companies to survive on smaller markups and pass the savings to the consumer. Many independent watches are much cheaper and affordable than high priced luxury watches.


Microbrands are very active in community groups on social media especially with Facebook. Founders are very passionate about their work and want to stay engaged with their customers. The best microbrands are very responsive to their customers’ feedback. Some microbrands allow their customers to influence upcoming models from designing their case and dials to selecting the color schemes. 


Microbrands do not have to follow the traditional rules of horology allowing ultimate creativity. Companies can offer one of a kind design to allow customers to stand out. Many brands offer limited number of watches or models. This is one of the largest appeals of the microbrand watch industry.

(Author: Tyler McKay, CEO, Sangamon Watch Company)