A Day at microLUX Chicago

Mark Bennett, operation director of Sangamon Watch Company and I drove three hours from Springfield and attended the microLUX CHICAGO exhibition which was a two-day free event and brought together independent and microbrand luxury watch brands, watch enthusiasts and industry insiders. microLUX CHICAGO was held at Artspace 8 in downtown Chicago this weekend. Thanks to the organizer and sponsors, microLUX CHICAGO was free of charge!

We were glad to see more than 30 brands and, in many cases, meeting the founders, designers and owners from all over the US, Germany, Singapore, Switzerland and other countries. We truly enjoyed seeing different designs and had great conversations with company founders and designers. I was very impressed by L&JR watches from Geneva Switzerland and decided to collect one! We also liked C-47 D-Day watches from TOCKR in Austin Texas and Ocean diver watches from TWELF-X in Singapore.

The event was very well organized. Hopefully we will showcase our own Sangamon timepieces at next year’s event.

Sangamon Watch Company is planning the 2020 Microbrand Watches Forum in Las Vegas on March 11, 2020. The Forum will focus on microbrand watch design and creation, branding, marketing, OEM/ODM manufacturing, quality control and compliance, social media influencing, logistics and other important issues.

If you are an owner or founder of microbrand watch company who is interested in participating or sponsoring the 2020 Microbrand Watches Forum, please contact Brian for more information, email at brian@SangamonWatches.com.